#1 PPC Agency | Paid Media Ad Management

Create compelling ads that drive conversions

Paid traffic can be an incredibly effective way to grow your business, but only if it’s done right. PPC is short for “pay-per-click,” a form of online advertising where you pay each time someone clicks on your ad. It’s a great way to drive highly targeted traffic to your website.

When you’re paying for every click, you need to be sure that those clicks will lead to conversions. Our experienced PPC experts will work with you to target the right audience, use the right keywords and strategies to balance CPC (cost-per-click) with conversions, and squeeze the most out of your budget.

HOW DOES PPC ADVERTISING WORK?

In PPC advertising, an advertiser creates and runs ads to promote their products, services, or brand. They choose an ad platform, such as Google Ads (formerly known as Google AdWords), Bing Ads, or social media platforms like Facebook Ads or Twitter Ads. These platforms provide the infrastructure and tools to manage PPC campaigns.

PPC advertising offers various targeting options to reach the desired audience. Advertisers can target specific keywords, demographics, locations, interests, and more. By defining the target audience, advertisers can ensure that their ads are shown to the most relevant users, who are more likely to convert into customers.

PPC ads are displayed based on an ad auction system. When a user enters a search query or visits a website, the ad platform evaluates the available ads and selects the most relevant ones to display. Advertisers participate in the auction by bidding on keywords or ad placements. The bid amount represents the maximum amount they are willing to pay for a click on their ad.

PPC advertising is highly effective for driving targeted website traffic, generating leads, and increasing sales. It offers precise targeting options, measurable results, and the ability to control costs. Through strategic planning and optimizing PPC campaigns, businesses can reach their target audience at the right time, in the right place, and, most importantly, achieve their marketing goals.

DATA-DRIVEN PAID MEDIA STRATEGY

A successful PPC campaign is all about understanding your audience and what they want. Our team of data-savvy experts will never make a move without first understanding your business goals, target market, and how they search for your products or services. We are a PPC company that prides itself on offering customized PPC campaigns, ensuring our clients receive the paid media services that will guarantee their success.

At OMG, data fuels every decision we make for our clients. This comprehensive approach allows us to optimize your ROI, so you spend less and get better results from your paid ads.

PROACTIVE, NOT REACTIVE OPTIMIZATION

PPC is an iterative process, and the key to success is continually testing, measuring, and adjusting your campaigns. Our paid media agency will monitor your campaigns around the clock, making necessary changes and adjustments to ensure you’re always getting the best possible results.

It’s also a highly collaborative process. We highly encourage and welcome your feedback as often as possible, and we’ll remain active and dedicated to fine-tuning your PPC campaigns. We don’t believe in the set-it-and-forget-it approach. We’ll work with you on an ongoing basis to ensure your campaigns are always up to date and converting optimally.

FULL TRANSPARENCY

Understanding the ins and outs of online marketing can be overwhelming, and getting on top of the details of your PPC campaign is no different. When investing in paid media services, you need to ensure that your budget is well spent. We understand this, which is why we’ll provide you with detailed reports and regular updates on the performance of your campaigns.

Our PPC specialists are also happy to address any concerns you may have and take the time to explain our recommendations before implementation. You’ll always know exactly what you’re getting for your money and how your campaigns perform. There’s no guesswork involved — just results.

THE SIX DIFFERENT TYPES OF PPC ADS

There are six key types of pay-per-click ads that businesses can utilize to reach their target audience and achieve their marketing goals. The type our PPC specialists may recommend for your PPC campaigns may depend on factors such as your advertising goals, budget, industry, and more.

1. Search ads

Search ads are the most common type of PPC ads and appear at the top or bottom of SERPs). These ads are triggered when users search for specific keywords or phrases. Search ads typically consist of a headline, a description, and a display URL. When users click these ads, they are directed to a landing page relevant to their search query.

2. Display ads

These are graphical ads that appear on various websites within a network of publishers. They can be in the form of images, banners, or rich media ads. Display ads allow advertisers to reach a broader audience and generate brand awareness. These ads are targeted based on demographics, interests, and website content. Display ads are often used for remarketing campaigns, where ads are shown to users who have previously visited a website.

3. Shopping ads

Shopping ads are best suited for e-commerce businesses, as they appear at the top of search engine results pages and showcase product images, prices, and other details. These ads are highly visual and include information like product titles, store names, and reviews. Additionally, they are powered by product data feeds submitted by advertisers and are effective for showcasing products directly to users who are actively searching for them.

4. Video ads

These ads appear before, during, or after video content on platforms like YouTube or within video players on websites. These ads can be skippable or non-skippable and offer a highly engaging way to reach users. Video ads can be in the form of in-stream ads (played before or during a video), video discovery ads (shown alongside related videos), or bumper ads (short, non-skippable ads).

5. Social media ads

Social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer PPC advertising options. These ads are highly targeted and can appear in users’ news feeds, sidebars, or within the platform’s content. Social media ads allow businesses to reach specific demographics, interests, and behaviors or even target followers of specific pages. They can include text, images, videos, and links to drive engagement and conversions.

6. Remarketing ads

Remarketing ads aim to capture users who have previously visited or engaged with a form of content. These ads can be displayed on various platforms, including search engines, display networks, or social media. Remarketing ads aim to re-engage users interested in a product or service, reminding them to return to the website and complete a desired action, such as making a purchase or filling out a form.

SEO VS. PPC — WHICH IS THE BETTER MARKETING STRATEGY FOR MY BUSINESS?

One of the common questions our PPC specialists get asked daily by our clients is whether SEO or PPC will deliver the results they are looking for.

SEO and PPC greatly differ in terms of cost. SEO is generally considered a long-term investment that requires time and effort to optimize your website and improve organic rankings. SEO allows you to target a broader range of keywords and capture non-paid traffic. On the other hand, PPC involves paying for each click on your ads, providing more immediate visibility and results. PPC also requires a budget for ad spend, and the cost per click varies depending on factors like competition and keyword relevance.

Moreover, PPC features precise targeting options, allowing you to reach specific audiences, demographics, locations, interests, and even specific keywords. You also have greater control over your ad messaging, targeting parameters, and budget. Of course, while SEO provides some control over optimizing your website, you still rely on search engine algorithms to determine your rankings.

The bottom line, there is no right or wrong answer to this question, as SEO and PPC both have their strengths and limitations. SEO provides long-term sustainability and organic growth, while PPC offers immediate visibility and control. That’s why in most cases, our PPC specialists may recommend utilizing both strategies through a hybrid approach.

We work with great companies of all sizes

We work with great companies of all sizes and we've
helped big name brands grow even bigger

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Karleitia Bodlovic - Calvin Klein

Karleitia Bodlovic - Tommy Hilfiger

Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!

Erin van Tuil - Knight Frank

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough!

Michael Faro-Tusino - Artline

OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.

Maurice - Staples/winc

Amazing results, great people.

Annabelle Hosking - CBRE

Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!

Govinda Pathak - Stake

More than satisfied with the great service and attention to detail. Initially resistant to advertising but Facebook ads have proved very effective. Now moving into Google Ads to explore and happy to have OMG helping us. Highly recommended.

Richard Entwistle - Brooks Trading Course

Worked with Mathew Mazzotta for a couple of months now and he’s been amazing 🙂 Always responsive to any question we might have and delivers whenever we ask for something. Definitely recommend working with OMG.

Peter Hong - TIG Brush

These guys are professional, attentive and personally take time out for the business to give advice, feedback and a series of options when moving forwards they’re also great with negotiating a price that works within your business frame.

Vanessa Varghese - Groove Therapy

Gildan Brands has been working with OMG now for 6 months, and have seen great initial progress in our domain authority, organic search rankings and website traffic. Emily our account manager is great to work with, very responsive, knowledgeable and helpful.

James Logan - Gildan Brands

WHY IS OMG AMERICAS LEADING PAID MEDIA MANAGEMENT COMPANY?

At Online Marketing Gurus, we believe that paid media is vital to any successful digital marketing strategy. We’re not interested in delivering generic campaigns that produce mediocre results. We want to help you achieve tangible revenue growth from your paid advertising. Here’s what makes OMG a PPC agency worth working with.

A hands on approach to PPC management in America

We get it, handing over your business to a third party can be scary, and it may prompt you to want greater control over your campaigns. But let’s be real. There's no point in hiring a PPC company if you're just going to attempt all the work yourself. We'll take care of everything, from keyword research and ad creation to campaign management. You’ll also have a dedicated Account Manager on your side, guiding you through your entire campaign. All you need to do is sit back and watch your traffic (and sales) grow.

We show you how to get high ROI on PPC campaigns

When it comes to choosing a PPC agency, experience is everything. Our team has helped businesses of all sizes to achieve their growth goals, and we have the results to prove it. We’ve spent years building our experience and skills to ensure we can assist any business that signs up for our PPC management services. Whether you own a small online boutique or are a major furniture brand, when you are working with Online Marketing Gurus, rest assured you are working with one of the leading PPC companies in America.

Because we deliver results, not excuses

One of our core values at Online Marketing Gurus is to own it and get it done. Our PPC management team is highly committed to the success of your business and pulls out all the stops to get the job done. Through better focus and organization, our PPC services will improve the clarity of your message and make it easier for potential customers to find you online. As a result, you'll see a significant increase in traffic and conversions and a corresponding boost to your bottom line.

UNLOCK THE POTENTIAL OF A TAILORED PPC CAMPAIGN WITH ONLINE MARKETING GURUS

Reach your target audience and drive quality leads to your brand with a solid PPC campaign with Online Marketing Gurus today. Chat with one of our PPC specialists to get started.

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NUMBERS YOU NEED TO SEE TO BELIEVE — OUR INCREDIBLE SUCCESS STORIES

HOW HYPER KARTING RACED TO THE TOP OF GOOGLE’S RANKINGS WITH A COMBINED MARKETING STRATEGY

After being forced to shut down during the Covid-19 pandemic, Hyper Karting needed a solid comeback. And what better way to race to the top than with a combined SEO and PPC campaign? Following a standard OMG website audit, our Gurus uncovered major Google E-A-T issues negatively impacting online credibility. Major content gaps and missing keywords also contributed to the site’s depleting visibility.

Hyper Karting approached OMG, intending to increase organic revenue and traffic, so we tailored our SEO and PPC approach to achieve this. We began by implementing profitable keywords and giving their existing content greater depth to help them become more competitive. In addition to SEO, we crafted a PPC and social campaign to boost lead generation.

In just 12 months, Hyper Karting achieved the following:

Over 1,500 leads per month for PPC
More than 700 leads per month for social
An incredible 280% growth in bookings via social year-on-year
A decrease in cost per booking by 90% for PPC

Learn more

LA CASA VITA’S INCREDIBLE PPC DOMINATION

La Casa Vita is a luxury furniture store that offers premium hand-made pieces to complement your living and dining areas, kitchen, bedroom, and bathroom, all delivered Australia-wide. La Casa Vita had previously run Google Ads with little success, so when they decided to try their luck with OMG, little did they know what results awaited them.

Our PPC specialists got to work in thoroughly testing and optimizing La Casa Vita’s paid search and shopping advertising channels to determine the best course of action for their upcoming PPC marketing campaign — one that would help them take out other market leaders.

In just a short period of time, La Casa Vita experienced the following:

A decreased cost per conversion by 25% year-on-year
An increased ROAS by 46% year-on-year (from 4.06 to 5.92)
An improved conversion rate for PPC by 135% year-on-year

HOW WE TURNED WORKSCENE’S SOCIAL CAMPAIGNS INTO DIGITAL MARKETING GOLD

Although Workscene has over 20 years of experience in the workwear, safety gear, and uniform industry, they lacked the conversions they deserved. So in 2021, they decided to reach out to Online Marketing Gurus to produce non-branded campaigns on Google for top of funnel (TOF) and variations for middle of funnel (MOF).

Our PPC specialists monitored search terms and added irrelevant terms into negative keyword lists to ensure only relevant traffic was being sourced. In a short time, Workscene’s ROI returned at a ratio of 12:1, plus they experienced an unbelievable 468% increase in PPC conversions year-on-year.

Learn more

Get there faster with Gurulytics

Innovative digital campaign reporting powered by OMG’s new tool. Gurulytics is our industry-leading app exclusive to clients.

100% transparency at your fingertips

See SEO, PPC & Social results in one place

Get instant updates on campaign wins

Check in on daily campaign activity & tasks

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Frequently Asked Questions

Curious to learn more? Here are some of the most common questions we hear day to day.

How do I know if PPC services are what I need?

Paid media is an effective way to reach more people and generate more leads and sales for your business. PPC can amplify your existing marketing efforts and help you achieve your growth goals. The best and fastest way to find out if PPC services are right for your business is to contact the PPC management team at Online Marketing Gurus. We can recommend the right paid search solutions to help you reach your marketing goals.

What types of paid ads do you run?

We specialize in Google Ads, Bing Ads, and Google Shopping. We can also help you with paid ads on social media platforms such as Facebook, Instagram, and LinkedIn. Unsure of what ads best suit your marketing goals? Simply tell us what you’re looking to achieve, and we can recommend the most appropriate and profitable PPC ads for you.

How do you decide on my PPC strategy?

One of the best parts about working for OMG is that you’ll never get a one-size-fits-all PPC solution — that’s just not our style. Instead, we’ll work with you to develop a PPC strategy that’s aligned with your business goals. We’ll consider your budget, target audience, and product or service offering to create a campaign that will get you results.

How much will it cost per click?

The cost per click in PPC advertising can vary significantly depending on various factors. There is no one-size-fits-all answer that applies to every business. However, understanding a few key considerations can help you navigate the cost aspect of PPC.

PPC operates as an auction system, where the quality of your ads plays a crucial role. In general, higher-quality ad campaigns tend to have lower CPCs. For instance, on Google Ads, the average cost per click on the search network ranges from $1 to $2.

Certain industries with competitive keywords, like insurance and loans, can have significantly higher CPCs. Some of the most expensive keywords in Google Ads can cost over $50 per click. These industries typically have high customer lifetime values, making them more competitive. It’s essential to find a balance between your budget and the potential return on investment.

However, you have control over your PPC budget and can prevent it from spiraling out of control. PPC advertising allows you to limit your spending, ensuring that you stay within your desired budget.

Remember, the actual CPC you experience will depend on factors specific to your business, such as industry, targeting parameters, ad quality, and competition. Monitoring and optimizing your campaigns can help you achieve a balance between cost and performance, maximizing the value you get from your PPC investment.

What is a good CTR?

Click-through rate (CTR) is a metric that measures the effectiveness of an advertising campaign by calculating the percentage of users who click on an ad after viewing it. A good CTR is typically considered above average for your industry or advertising platform. Of course, the definition of a “good” CTR can vary depending on the context. However, a higher CTR generally indicates that your ads are compelling, relevant, and engaging to your target audience.

An average indication of a “good” CTR is around 2% on Google Ads, so anything above this figure is considered to be in the green.

How much do PPC management services at OMG cost?

The cost of our paid media services depends on the scope and scale of your campaign. Online Marketing Gurus only offers tailored PPC marketing services to clients to ensure they receive the best and most effective PPC solution possible. Get in touch with us for a free consultation, and we’ll provide you with a custom quote.

Why should I trust OMG to manage my PPC?

Good question! We’ve been offering PPC management services to businesses large and small for over a decade, and we know what works. Our data-driven approach ensures you get the most out of your budget, whatever your goals may be. Not to mention that our PPC specialists have taken the time to deeply understand PPC best practices across several industries to ensure we can deliver to all our clients every time.

What is PPC advertising?

PPC (pay-per-click) advertising is a digital advertising model where advertisers pay a fee each time their ads are clicked. It is a way of buying website visits rather than organically earning them. PPC advertising is commonly associated with search engines, social media platforms, and other websites that display ads.

In PPC advertising, advertisers bid on specific keywords or target specific demographics to display their ads to relevant audiences. When a user searches for a keyword or meets the targeting criteria, the ads are displayed prominently on search engine results pages, social media feeds, or other advertising spaces. Advertisers are charged when users click on their ad, hence the term “pay-per-click.”

What can PPC do for my business?

PPC can unlock several marketing opportunities for your business, from supercharging traffic to boosting brand awareness. PPC campaigns can drive targeted traffic to your website. By bidding on relevant keywords and optimizing your ads, you can appear in search engine results and other advertising spaces, attracting users searching for products or services like yours.

PPC advertising also gives you control over your advertising budget. You can set daily or monthly limits on your ad spend, ensuring you don’t exceed your budget. This flexibility allows you to scale your PPC efforts based on your business’ financial capacity and allocate resources to campaigns that generate the best results.

And even if users don’t click on your ads, they can still be exposed to your brand. Consistent visibility through PPC campaigns helps increase brand awareness and recognition among your target audience.

How can I budget for my PPC marketing?

As one of the best PPC agencies in the United States, we understand how important it is for businesses to get the maximum value from their PPC marketing. We highly encourage all our clients to carefully plan their PPC budget before reaching out. Of course, OMG is also happy to collaborate with you to determine the most appropriate budget for your campaign.

When considering your estimated budget, it’s important to define your marketing objectives and what you want to achieve with your PPC campaigns. Whether driving website traffic, generating leads, increasing sales, or raising brand awareness, having clear goals will guide your budgeting decisions. You’ll also need to choose the types of PPC ads you want to run, as this will help you spread the cost.

Keep in mind, PPC budgeting is a repetitive process. You must regularly review your campaign performance, analyze the data, and make necessary adjustments to your budget. This includes reallocating funds from underperforming campaigns to those with better results or increasing your budget for campaigns that show potential.