Macquarie Data Centres Case Study

120%

increase in organic keyword reach in
6 months

556%

increase in
organic traffic

255%

increase in organic
clicks on SERPS

for ‘data center
Sydney’

The Challenge

Key Problems

Ultra competitive market due to niche industry conditions

Outdated content in need of a refresh

Website not fully optimized for SEO and PPC campaign strategy

Located in North Sydney, Macquarie Data Centres is one of the world’s most certified data centers globally. Delivering data center solutions for nearly 20 years, this company wanted to grow their organic traffic in a competitive and niche industry.

The Australian-based data center reached out to OMG to help through a multichannel campaign.

As their website was lacking visibility online, our Gurus embarked on a journey to revamp the company’s keyword strategy, bolster the quality and quantity of page content, and strengthen their domain authority. In doing so, the aim was to make the brand more visible within the industry in order to generate traffic, leads and more.

With the wealth of knowledge and experience at their fingertips, the Online Marketing Gurus constructed an SEO and PPC strategy that involved optimizing website content, creating and implementing industry specific audiences for keywords and building out custom PPC campaigns to optimize for location-specific keywords.

The results? From launching new SEO-optimised website pages, implementing timely technical fixes, and increasing their domain rating by 19%, the Gurus delivered a range of strategies that ultimately boosted organic impressions by 133%.

Strategy & Execution

01.

Strengthening brand presence and visibility

Macquarie Data Centres wanted to strengthen their brand presence to show why they’re one of the world’s most certified and trusted data centers in the market. As such, they turned to OMG for help.

Within the niche industry, search volume for the most high-intent keywords was quite low. Because of this, the strategy developed ensured a balance between targeting the most relevant and profitable keywords while also growing visibility for broader informational keywords to help reinforce this company’s brand presence.

02.

Hypertargeted PPC strategy

With a laser focus on local strategies, this company aimed to increase their visibility with an integrated SEO and SEM strategy. OMG engineered a PPC strategy to reap the localisation benefits.

Hyper-targeting the relevant location keywords enabled this data center to catapult their Google rankings within their geographic region, allowing them to fully capitalise on high-intent search traffic.

03.

Supercharging website performance

Alongside strengthening online presence and visibility, Macquarie Data Centres needed a content refresh to coincide with their new marketing strategy and goals. As such, when hyper-targeting new keywords, website pages had to correspond and relate to the necessary keywords potential clients are searching for.

This is where we came in. Our Gurus optimized key website pages, bolstering both content quality and quantity.

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I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

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Erin van Tuil - Knight Frank

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough!

Michael Faro-Tusino - Artline

OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.

Maurice - Staples/winc

Amazing results, great people.

Annabelle Hosking - CBRE

Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!

Govinda Pathak - Stake

More than satisfied with the great service and attention to detail. Initially resistant to advertising but Facebook ads have proved very effective. Now moving into Google Ads to explore and happy to have OMG helping us. Highly recommended.

Richard Entwistle - Brooks Trading Course

Worked with Mathew Mazzotta for a couple of months now and he’s been amazing 🙂 Always responsive to any question we might have and delivers whenever we ask for something. Definitely recommend working with OMG.

Peter Hong - TIG Brush

These guys are professional, attentive and personally take time out for the business to give advice, feedback and a series of options when moving forwards they’re also great with negotiating a price that works within your business frame.

Vanessa Varghese - Groove Therapy

Gildan Brands has been working with OMG now for 6 months, and have seen great initial progress in our domain authority, organic search rankings and website traffic. Emily our account manager is great to work with, very responsive, knowledgeable and helpful.

James Logan - Gildan Brands

Macquarie Data Centres

How Macquarie Data Centres Increased Their Organic Traffic by 556% How Macquarie Data Centres Increased Their Organic Traffic by 556%

The Challenge

Key Problems

Strategy & Execution