array(1) { ["quality_session"]=> bool(false) }
277%
increase in organic traffic YoY
2330%
increase in organic goal completions in AUS
95%
increase in non-branded organic clicks in NZ
88%
increase in assisted organic conversions in NZ

The Challenge

Key Problems

Content was in desperate need of an overhaul due to lacking uniqueness and depth
Duplicate pages are being found through location pages
Unnecessary pages were being found in the sitemap.xml file
Broken backlinks were still present, negatively impacting domain authority

Offering cleaning services from windows to blinds, cars to kitchens, carpets to driveways and from factory floors to office floors Jim’s Cleaning Group is a leading home and commercial cleaning service. After experiencing recent losses in organic traffic and revenue, Jim’s Cleaning Group partnered with OMG in 2020 to recapture their fortune.

Our main strategy looked at a content overhaul, identifying key category, service and blog pages that were in desperate need of content refreshes in order to capitalise on low-hanging fruits. Combining this with an on-site reconfiguration, our Gurus wanted to revive the organic results the client was seeing prior.

Our SEO Gurus prioritized Jim’s Cleaning Service’s blog in a content-focused, SEO strategy to recapture visibility targets to regain organic traffic and revenue. Wanting to capitalise on low-hanging fruit, OMG built out content to target these specific industry keywords across their websites. Along with technical fixes, this content marketing strategy aimed to grow keyword rankings and domain authority to bolster the client’s organic visibility.

Strategy & Execution

01.
Amazing results part 1

After a thorough audit of the client’s link profile, competitors, content, and technical, we discovered that we needed to create keyword-rich content to capitalise on low-hanging fruit for key category and service pages and recapture TOF users by revamping the company blog. To note, OMG helped increase:

  • Organic traffic by 107% (from 183,942 to 380,821)
  • Organic new users by 106% (from 143,386 to 305,342)
  • Organic users by 105% (from 153,645 to 314,417)
  • First page keywords by 116% (from 2,308 to 5,006)
  • Top 3 keywords by 60% (from 881 to 1,413)
  • Domain authority from 32 to 46
  • Organic goal completions in AUS by 2330% (from 3,125 to 75,944)
02.
Amazing results part 2

Aiming to recover lost monthly organic traffic as quickly as possible and generate leads to boost organic visibility, OMG helped increase

  • Organic traffic by 193% (from 6,179 to 18,135)
  • Organic new users by 222% (from 4,891 to 15,770) 
  • Organic users by 206% (from 5,193 to 15,927)
  • Organic goal completions [phone number clicks] by 375% (from 150 to 713)
  • Organic impressions by 73%

We work with great companies of all sizes and we've
helped big name brands grow even bigger

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.
Karleitia Bodlovic - Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.
Karleitia Bodlovic - Tommy Hilfiger
Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!
Erin van Tuil - Knight Frank
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough!
Michael Faro-Tusino - Artline
OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.
Maurice - Staples/winc
Amazing results, great people.
Annabelle Hosking - CBRE
Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!
Govinda Pathak - Stake
More than satisfied with the great service and attention to detail. Initially resistant to advertising but Facebook ads have proved very effective. Now moving into Google Ads to explore and happy to have OMG helping us. Highly recommended.
Richard Entwistle - Brooks Trading Course
Worked with Mathew Mazzotta for a couple of months now and he’s been amazing 🙂 Always responsive to any question we might have and delivers whenever we ask for something. Definitely recommend working with OMG.
Peter Hong - TIG Brush
These guys are professional, attentive and personally take time out for the business to give advice, feedback and a series of options when moving forwards they’re also great with negotiating a price that works within your business frame.
Vanessa Varghese - Groove Therapy
Gildan Brands has been working with OMG now for 6 months, and have seen great initial progress in our domain authority, organic search rankings and website traffic. Emily our account manager is great to work with, very responsive, knowledgeable and helpful.
James Logan - Gildan Brands
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