inOne Projects Case Study

25%

Increase in organic traffic YOY even in the 5th year

310%

Growth in organic
revenue YOY

1614

keywords ranking,
up from 640

75%

growth in
organic conversions

The Challenge

Key Problems

Tough competitors in a booming industry made it challenging to stand out

Being outranked by competitors for key search terms, such as "home design"

Website not attracting enough enquiries, meaning more effort and money on paid channels

inOne Projects is a full service design, project management and construction company specialising in innovative space solutions. For years, they’ve delighted their commercial clients with office fit outs and refurbishments that make life easier.

Ready to establish their business as the market leader, they needed their digital presence to drive real-revenue results. That’s where OMG came into the picture!

inOne Projects partnered with OMG to optimize their website to reach the top of rankings. With organic traffic flowing in, their online presence began driving new enquiries and winning them clients.

And the results just keep getting better. After 5 years, they’re still seeing consistently improving SEO traction, meaning the new customers just keep finding them. This is to the point, they no longer need to invest in Adwords to keep their sales engine running at top speed.

Our Approach

inOne Projects became the market leader in office fit outs and refurbishment, with the help of digital marketing that works. OMG optimized the website to ensure every page was reaching the top of rankings and attracting new clients.

Website and content restructuring for optimal performance and a streamlined experience

Boosting website authority with targeted and high quality backlinks

Improving search engine visibility and conversions through proven SEO strategies

Strategy & Execution

01.

Streamlining website and content for optimal performance and experience

Strategic SEO ensures the inOffice Projects website reaches to the top of rankings. With an optimized website from start to finish, more organic traffic translates to more conversions.

02.

Boosting website authority with targeted and high quality backlinks

Hudson Homes skyrocketed to the top of rankings with the help of targeted backlinks, on high profile websites such as homesales.com.au. This resulted in increased brand awareness, visibility and rankings.

03.

Detailed competitors analysis to align with key opportunities in the market

Technical SEO and strategic competitor analysis highlighted key ways for Hudson Homes to stand out. With data-driven insights, OMG aligned the website with the gap in the market to meet the demand.

04.

Let the numbers do the talking.

By first getting to know our clients, we can deliver and execute a digital strategy that works. OMG has consistently delivered explosive growth for Hudson Homes. 85% growth in organic traffic. 310% growth in organic revenue. And the results just keep getting better!

Digital done well with an expert team
We exist to take the complexity out of digital, whilst delivering real revenue results.

05.

First page visibility for explosive results.

In a competitive construction industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client’s search engine rankings – resulting in first page rankings for tough keywords such as ‘home design’, ‘home builders sydney’ and ‘project homes sydney’.

By analysing Search Console data, we identified untapped potential across multiple category pages. We knew that by optimizing metadata to improve CTR we’d see huge wins —just a 1% improvement would lead to 1000s of new visitors.

We work with great companies of all sizes and we've
helped big name brands grow even bigger

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Karleitia Bodlovic - Calvin Klein

Karleitia Bodlovic - Tommy Hilfiger

Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!

Erin van Tuil - Knight Frank

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough!

Michael Faro-Tusino - Artline

OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.

Maurice - Staples/winc

Amazing results, great people.

Annabelle Hosking - CBRE

Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!

Govinda Pathak - Stake

More than satisfied with the great service and attention to detail. Initially resistant to advertising but Facebook ads have proved very effective. Now moving into Google Ads to explore and happy to have OMG helping us. Highly recommended.

Richard Entwistle - Brooks Trading Course

Worked with Mathew Mazzotta for a couple of months now and he’s been amazing 🙂 Always responsive to any question we might have and delivers whenever we ask for something. Definitely recommend working with OMG.

Peter Hong - TIG Brush

These guys are professional, attentive and personally take time out for the business to give advice, feedback and a series of options when moving forwards they’re also great with negotiating a price that works within your business frame.

Vanessa Varghese - Groove Therapy

Gildan Brands has been working with OMG now for 6 months, and have seen great initial progress in our domain authority, organic search rankings and website traffic. Emily our account manager is great to work with, very responsive, knowledgeable and helpful.

James Logan - Gildan Brands

inOne Projects

How An Office Fit Out Company Reached The Top Of Rankings How An Office Fit Out Company Reached The Top Of Rankings

The Challenge

Key Problems

Our Approach

Strategy & Execution