array(1) { ["quality_session"]=> bool(false) }
324%
increase in top 3 keyword rankings
117%
increase in overall keyword reach
66%
increase in organic new users
200+
average monthly organic conversions

The Challenge

Key Problems

Content gap on key category pages in need of optimizing
Canonical tags were missing on parameter URLs causing metadata duplication
Some FAQ Page schema markups were implemented incorrectly, not triggering on SERPs
Goal tracking was missing, with some goals incorrectly configured

Recognised by Law Institute Victoria as an Accredited Specialist in Immigration Law, Hannan Tew Lawyers provides comprehensive advice regarding all areas of Australian immigration Law at competitive price points. With a very experienced team and access to extensive resources at their fingertips, you can expect a superior outcome when partnering with Hannan Tew Lawyers.

Wanting to increase their lead volume and improve organic traffic, the Victorian Law firm engaged Online Marketing Gurus in June 2020 to deliver an SEO strategy. Upon onboarding Hannan Tew Lawyers as a client, our SEO Gurus identified numerous technical faults, content gaps and optimisation opportunities to help achieve the lead volume they were after.

From OMG’s audit of the Hannan Tew website (valued at $4,000), our Gurus identified key areas of improvement to achieve digital marketing success. By opting to, adapt keyword strategy based on customer research, revamp technical SEO and site structure, incorporate an E-A-T oriented content strategy and provide consistent link building to improve domain authority, OMG believed this would be a winning strategy.

Strategy & Execution

01.
Amazing SEO Results

Throughout our 2 year venture so far, Online Marketing Gurus has delivered a SEO strategy that technical and content optimisations and consistent link-building to boost Hannan Tew Lawyer’s organic visibility. Did it work? Within just 12 months, we were able to increase:

  • Organic users by 65% YoY (from 64,652 to 106,574)
  • Organic new users by 66% YoY (from 63,684 to 105,407)
  • Keywords on page 1 by 305% (from 111 to 450)
  • Keywords in top 3 positions by 324% (from 29 to 123)
  • Overall keyword reach by 117% (from 2,258 to 4,905)
02.
Position 1 Keyword Wins

Prior to onboarding, Hannan Tew Lawyers outlined two main keyword goals they wanted to achieve.Firstly, to increase indexed keywords to over 3000 and secondly, to increase first page keywords to over 150. OMG smashed these goals out of the park, along with these incredible keyword wins:

  • ‘student visa immigration lawyer’ from p17 to p1 (search volume: 40)
  • ‘immigration lawyer australia partner visa’ from p42 to p1 (search volume: 10)
  • ’employee nomination scheme checklist’ from p100 to p1 (search volume: 10)
  • ‘student visa lawyer’ from p100 to p1 (search volume: 30)
  • ‘partner visa immigration lawyer’ p40 to p1 (search volume: 40)

We work with great companies of all sizes and we've
helped big name brands grow even bigger

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.
Karleitia Bodlovic - Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.
Karleitia Bodlovic - Tommy Hilfiger
Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!
Erin van Tuil - Knight Frank
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough!
Michael Faro-Tusino - Artline
OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.
Maurice - Staples/winc
Amazing results, great people.
Annabelle Hosking - CBRE
Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!
Govinda Pathak - Stake
More than satisfied with the great service and attention to detail. Initially resistant to advertising but Facebook ads have proved very effective. Now moving into Google Ads to explore and happy to have OMG helping us. Highly recommended.
Richard Entwistle - Brooks Trading Course
Worked with Mathew Mazzotta for a couple of months now and he’s been amazing 🙂 Always responsive to any question we might have and delivers whenever we ask for something. Definitely recommend working with OMG.
Peter Hong - TIG Brush
These guys are professional, attentive and personally take time out for the business to give advice, feedback and a series of options when moving forwards they’re also great with negotiating a price that works within your business frame.
Vanessa Varghese - Groove Therapy
Gildan Brands has been working with OMG now for 6 months, and have seen great initial progress in our domain authority, organic search rankings and website traffic. Emily our account manager is great to work with, very responsive, knowledgeable and helpful.
James Logan - Gildan Brands
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