array(1) { ["quality_session"]=> bool(false) }
333%
increase in Overall Keyword Reach
35%
increase in Organic Branded Clicks YoY
23%
increase in Organic Non-Branded Impressions YoY
29%
increase in Domain Authority

The Challenge

Key Problems

A Shopify error was causing page duplication among our URLs.
Technical elements like meta descriptions, h1 tags and alt texts were missing across the site
There was a lack of content on key collection pages restricting our keyword indexation

Frankies Bikinis is a female-led beachwear and lifestyle brand known for their fashion-forward designs, innovative fabrics and inclusive range of styles created for women of all shapes and sizes. Starting in 2012, the mother and daughter duo, Mimi and Francesca Aiello began designing bikinis out of their Malibu home and have since collaborated with the likes of Gigi Hadid and Naomi Osaka.

Wanting to get ahead of the bikini brand leaders, the duo reached out to OMG in April 2022. Upon onboarding Frankies Bikinis, our SEO Gurus uncovered a lot of technical issues that needed to be prioritized. Our Gurus also worked towards creating content and link building on popular non-branded keywords to help increase authority and traffic coming to popular category pages and the site overall.

From this, our Gurus implemented an SEO strategy focusing on high intent and high ROI conversions, aiming to maximize visibility within the US swimwear industry and reach a position of digital dominance. Despite the competitive nature of the industry, OMG was able to achieve some awesome results within just 6 months!

Strategy & Execution

01.
Awesome Organic Results

From our preliminary audit (valued at $4,000), our SEO Gurus prioritized restructuring the website and implementing internal linking on popular category pages to gain organic visibility for industry-related keywords and drive organic traffic to the site. By incorporating these strategies, OMG was able to help Frankies Bikinis increase

  • Organic Users by 11.7% YoY (from 464K to 519K)
  • Organic New Users by 14.9% YoY (from 416K to 478K)
  • Organic Sessions by 12.6% YoY (from 702K to 791K)
  • Domain Rating by 29% (from 49 to 63)
  • Referring Domains by 38% (from 1502 to 2070)
02.
Non-branded Keyword WIns

Frankies Bikinis already had great brand awareness prior to partnering with Online Marketing Gurus. As a result, our focus was centered on increasing visibility around the bikini brand’s non-branded keywords and prioritizing Frankies Bikini’s most popular products. Within just 6 months since the start of the campaign, OMG helped increase:

  • Organic Clicks by 8% (from 83.8K to 91.2K)
  • Organic Impressions by 23% (from 5.79M to 7.61M)
  • The ‘bikinis’ keyword to Rank #6 (search volume 2,240,000)
  • The ‘bikini sets for women’ keyword to Rank #9 (search volume 8,100)
  • The ‘seamless bikini bottoms’ keyword to Rank #10 (search volume 1,300)
  • Overall Keyword Reach by 333% (from 16.3K to 54.6K)

We work with great companies of all sizes and we've
helped big name brands grow even bigger

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.
Karleitia Bodlovic - Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.
Karleitia Bodlovic - Tommy Hilfiger
Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!
Erin van Tuil - Knight Frank
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough!
Michael Faro-Tusino - Artline
OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.
Maurice - Staples/winc
Amazing results, great people.
Annabelle Hosking - CBRE
Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!
Govinda Pathak - Stake
More than satisfied with the great service and attention to detail. Initially resistant to advertising but Facebook ads have proved very effective. Now moving into Google Ads to explore and happy to have OMG helping us. Highly recommended.
Richard Entwistle - Brooks Trading Course
Worked with Mathew Mazzotta for a couple of months now and he’s been amazing 🙂 Always responsive to any question we might have and delivers whenever we ask for something. Definitely recommend working with OMG.
Peter Hong - TIG Brush
These guys are professional, attentive and personally take time out for the business to give advice, feedback and a series of options when moving forwards they’re also great with negotiating a price that works within your business frame.
Vanessa Varghese - Groove Therapy
Gildan Brands has been working with OMG now for 6 months, and have seen great initial progress in our domain authority, organic search rankings and website traffic. Emily our account manager is great to work with, very responsive, knowledgeable and helpful.
James Logan - Gildan Brands
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