array(1) { ["quality_session"]=> bool(false) }
500%
Increase in 1st Page Keyword Rankings YoY
218%
Increase in Organic Traffic YoY
300%
Increase in Domain Authority YoY
135%
Increase in New Organic Users YoY

The Challenge

Key Problems

Category and sub-category pages were in need of quality content to help target related keywords
No Google analytics tracking was implemented on the site
Google My Business was not optimised
Site navigation required a restructure

Referred to as the gold standard of reading instruction and remediation, The Orton-Gillingham Approach is a highly structured way to teach reading, spelling, and writing to all students, specifically those with dyslexia. Developed by Dr. Samuel Orton, Anna Gillingham, and Bessy Stillman, the core focus of this proven approach is to teach reading and spelling in a logical, systemic, multisensory, and sequential way that meets the unique needs of the individual learner.

In October 2020, Edwards OG reached out to Online Marketing Gurus wanting to increase traffic coming to their site by increasing their organic visibility. As such, OMG engineered an SEO strategy that targeted high-quality link building, fixing technical faults and content creation aiming to maximize visibility within their industry and increase sales. The goals for this campaign were to increase keyword rankings on the first page of Google, increase organic traffic to the site monthly and increase organic conversions period on period.

Upon onboarding Edwards OG as a client, our SEO Gurus uncovered numerous opportunities that the client could capitalize on to improve their organic results. The main avenues of opportunity looked at a site restructure combined with content creation on category and subcategory pages to increase site quality, high-quality link building initiatives and rectifying key technical faults. From this approach, in 2022 we were able to secure some awesome organic results.

Strategy & Execution

01.
Awesome SEO Wins

By focusing on content and low-hanging fruit opportunities, our Gurus used SEO to help grow the brand’s organic visibility and increase sales. Additionally, through best practice initiatives such as high-quality link building and fixing technical faults, Online Marketing Gurus was able to help Edwards OG increase:

  • Users by 132% YoY (from 1,843 to 4,269)
  • New Users by 135% YoY (from 1,740 to 4,096)
  • Sessions by 107% YoY (from 2,444 to 5,053)
  • Non-branded Clicks by 180% (from 599 to 1,680)
  • Non-branded Impressions by 75% (from 77.8K to 136K)
02.
Massive Keyword Movements

To increase our keyword rankings, our SEO Gurus restructured the Edward OG’s website structure and created category and sub-category pages to capitalize on popular and highly-relevant industry keywords. From the start of 2022, within 6 months we helped our client increase keyword rankings for:

  • ‘orton gillingham’ – from p100 to p12 SV: 12,100)
  • ‘find orton gillingham training’ – from p100 to p13 (SV: 30)
  • ‘dyslexia specialist courses’ – from p100 to p43 (SV: 10)
  • ‘orton gillingham training’ – from p46 to p2 (SV: 1,900)
  • Top 10 keywords increased by 187% (from 24 to 69)
  • Overall keyword reach increased by 70% (from 225 to 382)

We work with great companies of all sizes and we've
helped big name brands grow even bigger

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.
Karleitia Bodlovic - Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.
Karleitia Bodlovic - Tommy Hilfiger
Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!
Erin van Tuil - Knight Frank
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough!
Michael Faro-Tusino - Artline
OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.
Maurice - Staples/winc
Amazing results, great people.
Annabelle Hosking - CBRE
Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!
Govinda Pathak - Stake
More than satisfied with the great service and attention to detail. Initially resistant to advertising but Facebook ads have proved very effective. Now moving into Google Ads to explore and happy to have OMG helping us. Highly recommended.
Richard Entwistle - Brooks Trading Course
Worked with Mathew Mazzotta for a couple of months now and he’s been amazing 🙂 Always responsive to any question we might have and delivers whenever we ask for something. Definitely recommend working with OMG.
Peter Hong - TIG Brush
These guys are professional, attentive and personally take time out for the business to give advice, feedback and a series of options when moving forwards they’re also great with negotiating a price that works within your business frame.
Vanessa Varghese - Groove Therapy
Gildan Brands has been working with OMG now for 6 months, and have seen great initial progress in our domain authority, organic search rankings and website traffic. Emily our account manager is great to work with, very responsive, knowledgeable and helpful.
James Logan - Gildan Brands
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