array(1) { ["quality_session"]=> bool(false) }
28%
increase in organic conversions YoY
66%
increase in organic visits YoY
262%
increase in ‘contact us’ form submissions YoY
250+
keywords in Top 3 positions

The Challenge

Key Problems

Key issues with linking and form submissions affecting website performance
The body sculpting industry is a very competitive vertical
Current website navigation was not optimal for conversions
Local GMB pack not optimized for each clinic with NAP consistency and UTM tracking

Aiming to help men and women achieve their body goals, this non-surgical clinic offers a wide range of proven body contouring and facial rejuvenation treatments suited to every customer. With the most advanced medical-grade treatment, these experts are able to help customers achieve the body shape of their dreams.

Reaching out to Online Marketing Gurus in February 2022, this client wanted to regain organic traffic, non-branded visibility, online booking conversions and keyword rankings in the B2C body-sculpting industry. 

The nature of this industry requires a highly targeted content strategy looking at all three stages of the user journey (TOF, MOF & BOF). A mix of all three stages is integral to transition from the awareness stage to the decision stage. At onboarding, we found that this client’s blog creation had halted for over a year, with only a couple of blogs being produced over the past couple of years.

As such, we created a blog content calendar, including TOF blogs to target relevant keywords within them. Further to this, we targeted hyper-relevant keywords within FAQ-related content. This content was implemented at the bottom of their homepage within accordion menus. 

Additionally, we identified several technical issues within the site. Namely, a large amount of 404 pages from a prior migration from an old URL structure, unoptimised and cannibalising metadata and goal tracking issues within analytics.

Strategy & Execution

01.
Amazing SEO Results

Despite the competitive vertical, our SEO Gurus were able to help the body-sculpting clinic achieve amazing SEO results in such a short period of time. To highlight, Online Marketing Gurus was able to help increase:

  • Organic conversions by 28% YoY 
  • Organic traffic by 66% YoY
  • Domain rating by 88% YoY (from 8 to 15)
  • Organic non-branded clicks by 42% YoY
  • Conversion rate by 63% MoM
02.
Awesome Keyword Wins

Since onboarding this clinic as a client, we’ve seen keywords continue to grow month on month. Being the key to securing more organic growth, our Gurus underwent a meticulous keyword targeting strategy to supercharge their organic visibility. To note, OMG was able to: 

  • Increase overall keyword reach by 133% (from 1,510 to 3,522)
  • Increase keywords in the top 3 increased by 96% (from 130 to 256)
  • Rank #1 for ‘under eye filler’ (search volume: 90,500)
  • Rank #1 for ‘jawline filler’ (search volume: 27,100)
  • Rank #1 for ‘body sculpting’ (search volume: 12,100)
  • Rank #1 for ‘fat reduction’ (search volume: 5,400)

We work with great companies of all sizes and we've
helped big name brands grow even bigger

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.
Karleitia Bodlovic - Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.
Karleitia Bodlovic - Tommy Hilfiger
Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!
Erin van Tuil - Knight Frank
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough!
Michael Faro-Tusino - Artline
OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.
Maurice - Staples/winc
Amazing results, great people.
Annabelle Hosking - CBRE
Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!
Govinda Pathak - Stake
More than satisfied with the great service and attention to detail. Initially resistant to advertising but Facebook ads have proved very effective. Now moving into Google Ads to explore and happy to have OMG helping us. Highly recommended.
Richard Entwistle - Brooks Trading Course
Worked with Mathew Mazzotta for a couple of months now and he’s been amazing 🙂 Always responsive to any question we might have and delivers whenever we ask for something. Definitely recommend working with OMG.
Peter Hong - TIG Brush
These guys are professional, attentive and personally take time out for the business to give advice, feedback and a series of options when moving forwards they’re also great with negotiating a price that works within your business frame.
Vanessa Varghese - Groove Therapy
Gildan Brands has been working with OMG now for 6 months, and have seen great initial progress in our domain authority, organic search rankings and website traffic. Emily our account manager is great to work with, very responsive, knowledgeable and helpful.
James Logan - Gildan Brands
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