BedWorks Case Study

77%

Increase in organic search revenue, year on year

26%

Increase in organic visits, year on year

Page 1

Rankings achieved for core industry terms, including 'mattresses'

720%

Increase in keywords ranked over 4 years

The Challenge

Key Problems

Competitive mattress industry making it difficult to stand out online

Not enough search engine visibility to drive the desired level of traffic and sales

Want to grow a more profitable online presence

Looking to outrank competitors on key industry terms, including 'mattresses'

Bedworks is Australia’s leading retailer of beds and bedroom furniture. Since opening their first store on Parramatta Road, Sydney, in 2005 — they’ve continually grown the business with the simple approach of always going above and beyond for their customers.

Thousands of Aussies turn to Bedworks exactly because of this fantastic service. Plus, they can remain confident they’re receiving the highest-quality, custom-made bedroom furniture. Customers can view the extensive Bedworks range instore or online. Best of all, there’s Australia-wide coverage and next-day delivery for customers in the Sydney metro area.

As the Bedworks brand continued to grow, they wanted to partner with an SEO and SEM agency they could rely on. That’s why they decided to partner with Online Marketing Gurus! We’ve implemented a strategic SEO campaign for the past 5 years and counting. And the results speak for themselves! Year on year, their organic search revenue grows by 77%. See their story below!

Our Approach

To build and grow a highly-profitable online presence, OMG set to work crafting a strategy that encompassed multiple channels for maximum ROI. Specifically, we leveraged SEO and SEM to create a powerhouse of digital results.

Highly-customised PPC campaigns, engineered and optimize to deliver better results every time

Strategic link building to boost authority and visibility on search engines

Comprehensive onsite and technical SEO to superpower website performance

Strategy & Execution

01.

Hyper-targeted SEO to catapult Bedworks to the top of rankings

Effective SEO is about more than ranking for any old keyword. Tangible success is about ranking for the most profitable and relevant keywords — in a way that directly translates into fresh traffic, leads, and sales.

That’s why OMG starts every client campaign with a comprehensive SEO audit, where we map the market, evaluate the short and long term opportunities, and the game plan required to rank for target keywords.

After working with OMG, Bedworks was able to rank for some of the most competitive and crucial industry terms. This includes page 1 rankings for ‘mattresses’, ‘beds online’, ‘bed and mattress deals’, ‘double beds’ and so many more.

02.

Closing the competitor gap with ongoing optimisation and innovation

In the hyper-competitive industry of mattresses and bedroom furniture, staying ahead of the curve is crucial. That’s why a pivotal part of OMG’s campaign was focusing on continual optimisation.

This included reviewing and boosting the results from Bedworks’ Google My Business profiles, investing in strategic link building to boost authority, and identifying options for channel expansion.

On a website level, this also involved technical improvements to boost a high-converting and high-performing platform. We boosted page speeds, optimized images, developed fresh content, and reviewed site architecture.

We work with great companies of all sizes and we've
helped big name brands grow even bigger

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Karleitia Bodlovic - Calvin Klein

Karleitia Bodlovic - Tommy Hilfiger

Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!

Erin van Tuil - Knight Frank

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough!

Michael Faro-Tusino - Artline

OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.

Maurice - Staples/winc

Amazing results, great people.

Annabelle Hosking - CBRE

Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!

Govinda Pathak - Stake

More than satisfied with the great service and attention to detail. Initially resistant to advertising but Facebook ads have proved very effective. Now moving into Google Ads to explore and happy to have OMG helping us. Highly recommended.

Richard Entwistle - Brooks Trading Course

Worked with Mathew Mazzotta for a couple of months now and he’s been amazing 🙂 Always responsive to any question we might have and delivers whenever we ask for something. Definitely recommend working with OMG.

Peter Hong - TIG Brush

These guys are professional, attentive and personally take time out for the business to give advice, feedback and a series of options when moving forwards they’re also great with negotiating a price that works within your business frame.

Vanessa Varghese - Groove Therapy

Gildan Brands has been working with OMG now for 6 months, and have seen great initial progress in our domain authority, organic search rankings and website traffic. Emily our account manager is great to work with, very responsive, knowledgeable and helpful.

James Logan - Gildan Brands

BedWorks

How George Koutalas Grew Bedworks' Rankings By 720% How George Koutalas Grew Bedworks' Rankings By 720%

The Challenge

Key Problems

Our Approach

Strategy & Execution